Designer Spotlight: Rachel Roy

Rachel Roy, a Manhatten based designer, execution of design and texture has opened her an upcoming spot as one of the few rising designers of the century. Starting her fashion career off since the age of 14 years old she graduated with a degree in communications and then moved to New York City to pursue a fashion career. She eventually landed an internship with Rocawear clothing line where she was promoted to Creative Director. In 2005 she expanded her avenue of design to create her very own fashion sense of design. "Accessible fashion is very important to me, and I believe every woman should get the opportunity to express herself through style. I have wanted to design a fashion forward yet affordable collection since I was young. With this collection I focused on accenting women’s best features while keeping the clothes edgy and youthful", she tells Afrobella.com. Her massive choices of textures and silhouettes are trendy and youthful with a touch of power in representation. There is a statement to be made in her pieces that drives an inner force of fashion escape. Recently, the mother of two has expanded her line in contract with Macy's stores with a more afforable price point for the women she designs for. "I knew the price points for the collection would be affordable no matter where it was sold, and the team at Jones Apparel Group and I were both so impressed and honored by Macy’s support. We completely saw eye to eye in how we wanted this collection to look and in what ways we would position it to customers." Her collection, design eye and style are very promising and more is anticipated from the designer in the future.